Uploadcare Video CDN Adds Seamless Uploading and Streaming as a Native CMS Capability
CMS Critic
The company’s innovative content delivery network offers a promising solution to reduce streaming costs, improve UX, enhance security, and cut overhead for website and app developers – and unlock more video value for CMSes and DXPs.
Content comes in all shapes and sizes. And while video is just one form, it’s arguably the most immersive (we’ll save AR/VR and the infamous “metaverse” for future analogies).
Video delivers a lot – not just in terms of its storytelling value, but also around its brand impact. According to Animoto, 91% of businesses now leverage video as a key marketing tool, and 96% of marketers (the highest proportion in the past nine years) see it as a critical component of their overall digital strategy.
Why is video marketing taking a front seat? Because that’s where the eyeballs are.
In Q1 of 2024, it was reported that online videos had an audience reach of 92% worldwide – a staggering figure to say the least. Within that, almost 15% were Millennials, spending 10 to 20 hours a week devouring videos on YouTube and social platforms via their mobile devices.