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Why e-commerce brands need to break up with legacy CMS to improve conversions

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Online commerce is taking center stage in the business world. Customers now demand seamless, convenient online transactions, ease of search and timely communication surrounding order status and delivery. For organizations that want to improve the user experience and meet these customer demands, personalized omnichannel experiences and smooth integrations are required.

Yet many e-commerce brands fall short when it comes to technologically advanced planning and personalized customer experiences. With e-commerce revenue projected to reach over $6.5 trillion by 2023 and e-commerce sites composing 22.3 percent of retail sales, it’s time to improve conversions with the right technology and the most strategic approach.

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Jake Lumetta | March 13, 2023